Inspired by my Jellycat avocado bag that at this point, is practically attached to my hip. Not affiliated with or sponsored by Jellycat.

A close-up, warm natural-light photograph of a fresh, sliced avocado on a rustic wooden cutting board, surrounded by fresh herbs and stoneware bowls in a cozy kitchen.
A close-up, warm natural-light photograph of a fresh, sliced avocado on a rustic wooden cutting board, surrounded by fresh herbs and stoneware bowls in a cozy kitchen.

You'll most likely find me carrying my Jellycat avocado bag around everywhere, as it's a super convenient place to store things I might need on the go. Though we are not affiliated with or sponsored by Jellycat, it has inspired the brand of this website, hence the name. Wherever I go, the avocado bag goes, and it has seen and "eaten" everything I have, making an avocado the perfect mascot for this website.

HOW IT ALL BEGAN

ask mom to take a phtoo of my avocado bag

Shout-out to my dad for this section as he directly inspired this section of the website.

My dad was always the designated head chef of the family, and his recipes more than deserve to be shared. This, combined with countless recipes of all kinds that I myself have made and experimented with, you're guaranteed to find you'll love in the pages of this recipe book.

FROM OUR KITCHEN

Championing the unsung heroes of the London food scene.

I believe food brings us together, and I absolutely REFUSE to gatekeep. Anything and everything I find is worth sharing will be put on this website.

We are based in the UK, mainly London, so most of our recommendations for food will be focused in and around London.

A goal I would like to achieve with this website is to be able to raise awareness on just how good food can be in businesses that aren't a big chain or too well known. In other words, here you'll find London's best hidden gems.

Know a Hidden Gem?

We're always looking for fresh places, recipes, and ideas. Share your recommendations and help us celebrate more local stories.